#AhoyVirginVoyages Launch Event
To raise brand awareness, generate social buzz and identify Virgin Voyages as a holiday choice for the modern traveller who is culturally-conscious and free spirited.
WaR planned and executed a unique dining experience to promote Virgin Voyages with a nautical theme running throughout. Entertainment included a jazz quartet, dance tutorial from a Strictly Come Dancing professional, a singer, destination-inspired cocktail makers and a branded photo booth. Little details were planned throughout the evening, embodying Virgin Voyages’ key messaging: modern take on travelling for the culturally conscious and free spirited.
WaR managed the creative concept, all event logistics and influencer content. The campaign delivered 111 pieces of content, over 190,000 interactions and the reach for the campaign ended with a total audience of over 3 million.
All content using relevant Virgin Voyages @handles alongside the campaign hashtag #AhoyVirginVoyages, ensured a cornerstone for all activity alongside clear brand attribution.