Mr & Mrs Smith Hotel Collection

International Christmas Campaign

 
 

Challenge

Drive sales and position the 'Get a Room' gift card as the ultimate present for Christmas.


 

The Solution

Influencer generated content for influencer own platforms, client platforms and as display assets to help drive click throughs. WaR delivered an integrated campaign solution for the Mr & Mrs Smith x Roksanda #GetARoom Christmas campaign, collaborating with six key international travel influencers. The influencers produced high quality editorial content promoting Mr & Mrs Smith and the #GetARoom gift card. Blog-posts and social media posts educated readers about Mr & Mrs Smith’s offerings, specifically the new gift cards, designed in collaboration with Roksanda. Display advertising was used to reinforce the collaboration across the network, providing consistent on-site presence for Mr & Mrs Smith as well as driving traffic to site. The campaign allowed strong brand presence throughout the period, utilising both brand assets through display whilst also speaking to the target audience through trusted influencers.


 

The Result

Collectively the influencers delivered 30% increase against agreed deliverables for social posts reaching a combined audience of over 3.7 million. Both display and organic content reporting showed Gift Card purchases exceeding the target set by over 34%.


 
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