Make Up App Influencer Promotion



To drive downloads of the recently launched Make Up Genius App so users can trial and share their makeup looks.


The Solution

To identify the foremost voices of authority with higher than average engagement and devise an authentic narrative. WaR partnered with twelve influencers to provide impactful and on-going exposure for L'Oreal's Make up Genius App throughout the course of one year. WaR worked with very select, diverse influencers for the collaboration, all of whom were in line with L'Oreal's brand image and held authority within the digital world. Influencers encouraged their readers to download the application through their blog content and social posts.


The Result

The activity reached an audience of 1,800,000+ and exceeded download targets set by more than 80%