Levis

Influencer competition & event attendance

 
 

Challenge

Levi's launched their new women's 700 series and wanted to drive awareness of the range via influencers.


 

The solution

Aligned with the levis brand messaging, WaR managed the creation of shareable content that promoted personal style, individuality, confidence and the versatility of the range. WaR searched, vetted and then selected four macro on-brand influencers to showcase the new Lot 700 jeans range. Influencers promoted the new women's collection in dedicated blog posts, as well as extensive social media coverage. Alongside the editorial content, the influencers ran a competition and encouraged readers to enter for the chance to win a styling shoot with their favourite blogger and Levi's. Each influencer selected a winner to attend the photo-shoot, where they were styled by the influencer before having their hair and makeup styled professionally.


 
 

The Result

The content captured was featured in the Levi's Lot 700 Exhibition in Levi's Regent Street store. Influencers also attended the exhibition, providing coverage on social media. Overall the campaign reached an audience of over 4,060,000, 100% increase on audience sought.