Seasonal influencer campaign



To drive engagement and sales of the A/W fashion range whilst promoting an authentic conversation around gender quality and modern femininity.


The solution

The creation of unique narratives around #Ladylike provided a campaign specific, emotive and empowering environment to position the Fall collection. Fashion-led editorials by the influencers provided beautifully shot assets through which the campaign story and product was naturally integrated. Upweighing content across platforms best placed to facilitate click through ensured the desire to increase sales was also addressed. A consumer ‘reward element’, encouraging click through, increased CTR and drove product sales.


The Result

Clear CTA's and social media posts helped build digital buzz around #Ladylike and #HMAutumnFashion, encouraging conversations by consumers around femininity, gender equality and inspiring women.  The influencers provided coverage and promotion of their editorial shoots on Snapchat and Instagram Stories and blog. The campaign delivered over 5,600,000+ impressions and over 108,000 interactions, resulting in extensive reach, extremely positive engagement and measurable spike in product sales.