Seasonal Influencer campaign
To create maximum digital buzz and interest around Habito through strategic messaging, using house and home messaging to differentiate from mortgage jargon led competitors.
Influencers were tasked with providing beautifully shot assets of their front doors alongside personal memories and milestones they have experienced in and around their home. The creation of unique narratives around #Doortraits brought the campaign to life on social in an engaging and heartfelt way. An abundance of user-generated content was achieved by encouraging followers
to share their own ‘Doortraits’ using the hashtag #HabitoLovesHomes.
The activity resulted in a variety of high quality content that reached and resonated with the campaign’s target audience in an authentic and seasonal way. The creative resulted in an abundance of positive engagements directed at Habito.