Carphone Warehouse




Carphone Warehouse came to WaR looking to engage influencers to help drive awareness and engagement for the brand and its Huawei product range. The resulting campaign involved both an interactive fitness themed influencer event titled "#ReloadWithHuawei" and a commercial partnership producing dedicated sponsored content for the Huawei Mate S. WaR collaborated with a top-tier fashion and fitness influencer to create content promoting the Huawei Mate S, positioning Carphone Warehouse as the destination for technology to suit the target audience's lifestyle needs.


The Solution

WaR's event for Carphone Warehouse created a unique and exciting experience for key digital influencers. The event consisted of a fitness class hosted by a leading fitness instructor. Influencers were gifted the Huawei Mate S ahead of the event and were actively taking photos to post on their social media channels during the event.


The Result

This approach allowed Carphone Warehouse and Huawei to naturally engage with a number of influencers through a fun, PR based event, resulting in online coverage whilst also achieving strong dedicated brand content through the commercial partnership. Through 35 social media posts, the campaign reached an audience of over 1,700,000 with an engagement rate of 1.71%.