France has brought in new laws which will force advertisers to say if a commercial image has been edited to make a model look thinner.
One ex-soap actress thinks the UK needs to bring a similar law, but wants social media companies to help too.
Mel Wells, who used to be in Hollyoaks, is now a body image coach but has battled eating disorders in the past.
“We’re looking at 400-600 images a day, which is affecting how we think we’re supposed to look,” she says.
“Young girls and women are not looking at billboards or magazines. Their heads are in their phones comparing themselves to people on Instagram.
“If we really want to make a massive change here, then we have to apply the same thing for Instagram retouching as that’s where most advertising is happening now.”
Blog post originally taken from bbc.co.uk http://www.bbc.co.uk/