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Believe it or not, we are almost three quarters into 2017!

This is the point where many businesses have begun reviewing their influencer marketing plans and are gearing up for the next calendar year.  Let’s take a look at the crystal ball and find out where influencer marketing is heading to in 2018.

To stay ahead of the game, here are 5 top influencer marketing trends that businesses should be looking at for 2018:#1 Incorporating Integrated Influencer Marketing Throughout the Customer Journey

Influencers can be classified into 3 main categories: mega-Influencers, macro-Influencers and micro-Influencers.

If 2017 is the year of Micro-Influencers, then 2018 is going to be a year of integration. There will be a growing demand to formulate integrated influencer marketing strategies which will weave together mega-Influencers, macro-Influencers and micro-influencers as well as merge other well-established word-of-mouth strategies such as Loyalty, Advocacy and Referral Programmes. All of which will result in an integrated customer experience strategy.


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