INTERNATIONAL INFLUENCER ENDORSEMENT
In order to drive and sustain awareness for Starbucks Frappuccino throughout the summer months, The WaR Agency collaborated with three premium influencers to create a unique campaign solution with a strong yet organic focus on the Starbucks Frappuccino.
The influencers were tasked with showcasing the Starbucks Frappuccino whilst telling their audience about their “defining moments of summer”. The content included beautifully shot imagery and engaging copy, successfully positioning the Frappuccinos within a positive summer environment.
Various social media posts where used to amplify content across platforms, providing further promotion of the posts as well as Frappuccino and the Starbucks brand. The campaign achieved widespread reach in the UK and France, and provided Starbucks with strong branded assets for their own use across brand owned media channels. In total the influencers executed 2 editorial blog-posts and 16 social media posts (7 above the agreed deliverables). The reach of these social and blog posts came to over 850,000 and received excellent engagement across all platforms.