INFLUENCER VIDEO CAMPAIGN
Pandora were looking to build and strengthen their digital presence by increasing awareness and purchase intent whilst promoting further loyalty amongst existing customers during the A/W season. The WaR Agency engaged with four influencers for Pandora Autumn Wonders, executing an integrated digital media campaign involving a balanced combination of video, blog and social media content. The influencers were tasked with sharing personal stories centred around the brand messaging of Pandora Rose jewellery, showcasing the new range through beautifully shot imagery.
Throughout the campaign each digital influencer provided a personal interpretation of the Autumn Wonders theme, uniquely positioning Pandora pieces at the heart of their curated fashion editorials and videos. This contributed to engaging multimedia campaign narratives that excited audiences and positioned the range in an on-brand digital environment.
The content was amplified through 2 bespoke videos and 3 blog posts dedicated to and exclusively featuring PANDORA pieces. The content was also amplified through the influencers’ social media channels during the shoot and after the blog posts went live, contributing to the sustained and engaging narrative around the digital campaign. Collectively the bloggers delivered 3 blog-posts, 2 YouTube videos and 28 social posts, reaching an audience of over 3.4 million.