Mr & MRS Smith Hotel Collection


  • Mrs Smith 1
  • Mrs Smith
  • Mrs Smith 3
  • Mrs Smith 4

Mr & Mrs Smith collaborated with Roksanda to launch their ‘Get a Room!’ gift card with the objective to drive sales and position the gift card as the ultimate present for Christmas. The WaR Agency delivered an integrated campaign solution for the Mr & Mrs Smith x Roksanda #GetARoom Christmas campaign, collaborating with six key international influencers.
The influencers produced high quality editorial content promoting Mr & Mrs Smith and the #GetARoom gift card. Blog-posts and social media posts educated readers about Mr & Mrs Smith’s offerings, specifically the new gift cards, designed in collaboration with Roksanda.

The Solution

Display advertising was used to reinforce the collaboration across the network, providing consistent on-site presence for Mr & Mrs Smith as well as driving traffic to site. The campaign allowed strong brand presence throughout the period, utilising both brand assets through display whilst also speaking to the target audience through trusted influencers.

The Result

The editorial content produced was of an outstanding quality, with many of the talents shooting luxury editorial shoots in Smith hotels wearing Roksanda.
Each editorial had a unique angle
and personal story attached, creating a range of features and brand exposure through incredible imagery
and engaging editorial copy. Collectively the influencers delivered 6 blog posts and went above and beyond the agreed deliverables for social posts with 39 (15 above the agreed) reaching a combined audience of over 1.7 million.