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Levi’s introduced their new women’s 700 series and tasked WaR with driving awareness of the range through
an impactful and innovative campaign solution. WaR teamed up with four top influencers to showcase the new Lot 700 jeans range and create shareable content that promotes personal style, individuality, confidence and the versatility of the range. Each influencer had an appointment with the Levi’s team to view the collection and discover their favourite fits, which they then styled with other pieces from the Levi’s collection.

The Solution

The influencers promoted the new women’s wear collection in a dedicated blog post, as well as extensive social media coverage. Alongside the editorial content, the bloggers ran a competition and encouraged readers to enter for the chance to win a styling appointment and a photo-shoot with their favourite blogger and Levi’s. Each influencer selected a winner to attend the photo-shoot, where they were styled by the influencer before having their hair and makeup done professionally.

The Result

The imagery shot was featured in the Levi’s Lot 700 Exhibition in Levi’s Regent Street store. The influencers also attended this exhibition, providing coverage on social media. Overall the campaign delivered 4 blog-posts, 82 social posts (33 of which were executed as added value, excluding Levi’s product placement in three further blog posts). The influencers went above and beyond the agreed 12 social media deliverables with 70 additional posts, reaching
an audience of over 4,060,000.