SEASONAL INFLUENCER CAMPAIGNS
H&M were looking to drive engagement to encourage sales and exploration
of the H&M Autumn/Winter fashion range and promote an authentic conversation around gender equality and modern femininity. In doing so, they were looking to create a social buzz and brand recognition amongst the target audience, establishing and building relationships between key digital influencers, H&M and consumers.
The WaR Agency’s influencer campaign for H&M Fall Fashion successfully reached and connected with an engaged audience through collaborating with key online influencers. The creation of unique narratives around #Ladylike provided a campaign specific, emotive and empowering environment to position the Fall collection. Fashion-led editorials by the influencers’ provided beautifully shot assets through which the campaign story and product was naturally integrated.
Clear CTA’s and social media posts helped build digital buzz around #Ladylike and #HMAutumnFashion, encouraging conversations by consumers around femininity, gender equality and inspiring women. In total the campaign delivered 7 editorial blog posts and 46 social media posts. The influencers additionally provided coverage and promotion of their editorial shoots on Snapchat and Instagram Stories. The campaign delivered over 5,600,000+ impressions and over 108,000 interactions, resulting in extensive reach and extremely positive engagement.