• H&M
  • H&M 2
  • H&M 3
  • H&M 4

H&M were looking to drive engagement to encourage sales and exploration
of the H&M Autumn/Winter fashion range and promote an authentic conversation around gender equality and modern femininity. In doing so, they were looking to create a social buzz and brand recognition amongst the target audience, establishing and building relationships between key digital influencers, H&M and consumers.

The Solution

The WaR Agency’s influencer campaign for H&M Fall Fashion successfully reached and connected with an engaged audience through collaborating with key online influencers. The creation of unique narratives around #Ladylike provided a campaign specific, emotive and empowering environment to position the Fall collection. Fashion-led editorials by the influencers’ provided beautifully shot assets through which the campaign story and product was naturally integrated.

The Result

Clear CTA’s and social media posts helped build digital buzz around #Ladylike and #HMAutumnFashion, encouraging conversations by consumers around femininity, gender equality and inspiring women. In total the campaign delivered 7 editorial blog posts and 46 social media posts. The influencers additionally provided coverage and promotion of their editorial shoots on Snapchat and Instagram Stories. The campaign delivered over 5,600,000+ impressions and over 108,000 interactions, resulting in extensive reach and extremely positive engagement.