TOP TIER AMBASSADOR CAMPAIGN
WaR were challenged to elevate
the Folli Follie brand in the UK
and maximise exposure by partnering with key credible top-tier influencers. The WaR Agency assigned three top tier influencers to act as ambassadors for the Folli Follie Campaign – #MyFolliFollieStyle. WaR worked with an internationally renowned photographer to produce a stunning campaign photo-shoot set around beautiful locations in London, showcasing the influencers’ individual style through key Folli Follie pieces.
The campaign images were pushed through Folli Follie UK POS, marketing, PR and online display advertising with WaR. Each of the influencers supported the campaign through their blog and social media platforms, promoting their involvement in the campaign and sharing their #MyFolliFollieStyle
The activity resulted in a total of 6 blog-posts and 42 social media posts, reaching an audience of over 4.15 million – a 38% increase over the booked amount. The #MyFolliFollieStyle campaign helped build brand fashion credibility in the UK amongst industry, media and consumers alike. Folli Follie received strong interest and acknowledgement for the digital campaign across social media as well as press coverage.