INFLUENCER VIDEO CAMPAIGN

The WaR Agency engaged with four influencers for Pandora Autumn Wonders, executing an integrated digital media campaign involving a balanced combination of video, blog and social media content. The influencers were tasked with sharing personal stories centred around the brand messaging of Pandora Rose jewellery, showcasing the new range through beautifully shot imagery. Throughout the campaign each digital influencer provided a personal interpretation of the Autumn Wonders theme, uniquely positioning Pandora pieces at the heart of their curated fashion editorials and videos. This contributed to engaging multimedia campaign narratives that excited audiences and positioned the range in an on-brand digital environment. Each content piece was carefully amplified through social media channels both before and after content publication, increasing the digital impact of the collaboration and sustaining audience awareness of Pandora. Collectively the bloggers delivered content that reached an audience of over 3.4 million.