The WaR Agency delivered an integrated campaign solution for Mr & Mrs Smith x Roksanda #GetARoom Christmas campaign, collaborating with six key international influencers. The influencers produced high quality editorial content promoting Mr & Mrs Smith and the #GetARoom gift card. Blog-posts and social media posts educated readers about Mr & Mrs Smith’s offerings, specifically the new gift cards, designed in collaboration with Roksanda. Display advertising was used to reinforce the collaboration across the network, providing consistent on-site presence for Mr & Mrs Smith as well as driving traffic to site. The campaign allowed strong brand presence throughout the period, utilising both brand assets through display whilst also speaking to the target audience through trusted influencers. The editorial content produced was of an outstanding quality, each having a unique angle and personal story attached. Beautifully shot imagery and engaging editorial copy was further amplified through the influencers’ social media platforms, achieving a total reach of over 1.7 million.