For Levi’s Lot 700, The WaR Agency teamed up with four top influencers to showcase the new Lot 700 jeans range. Each influencer had an appointment with the Levi’s team to view the collection and discover their favourite fits, which they then styled with other pieces from the Levi’s collection. The influencers promoted the new women’s wear collection in a dedicated blog post, as well as extensive social media coverage. Alongside the editorial content, the bloggers ran a competition and encouraged readers to enter for the chance to win a styling appointment and a photo-shoot with their favourite blogger and Levi’s. Each influencer selected a winner to attend the photo-shoot, where they were styled by the influencer before having their hair and makeup done professionally. The imagery shot was featured in the Levi’s Lot 700 Exhibition in Levi’s Regent Street store. The influencers also attended this exhibition, providing coverage on social media. Overall the campaign delivered over 80 social media posts generating incredible engagements from the influencers’ audiences.