EDITORIAL INFLUENCER SUPPORT FOR PRODUCT LAUNCH

The WaR Agency delivered an integrated campaign for Calvin Klein Endless Euphoria, presenting an impactful solution involving powerful display advertising complimented by editorial and social content. WaR initiated unique editorial content collaborations, partnering with six influential fashion bloggers to drive brand awareness for Calvin Klein’s new fragrance – Endless Euphoria. In celebration of the new fragrance, bloggers were invited to create unique spring fashion-led content inspired by their Endless Euphoria moment. The aim of content was to reveal and interpret the fragrance in a way that would engage and excite their audiences. In the lead up to their editorials going live, influencers published a series of teaser posts on social media to build hype and awareness about the fragrance launch. Upon launch the influencers’ editorials went live, alongside a display advertising campaign across select WaR sites. WaR’s digital media campaign for Calvin Klein Endless Euphoria resulted in a total campaign reach of over 2.4 million.