Asos launches ‘try-before-you-buy’ service as it looks to keep pace with Topshop and Amazon

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Asos is the latest online fashion retailer to launch a ‘try-before-you-buy’ service in the UK, allowing shoppers to order products and try them on at home before paying for what they want to keep.

 

The retailer has teamed up with Swedish payments firm Klarna to power the service, which will only be available to consumers using its mobile app. It has already rolled out the same option in Germany, Austria, Sweden, Finland and Norway.The announcement brings Asos in line with Amazon Prime Wardrobe, which offers a similar feature, as well as more traditional retailers like Miss Selfridge and Topshop. Customers have to pay for what they keep, or return their unwanted items, within a 30-day timeframe.

While there’s no news on whether the option will make its way to desktop, the move fits in with Asos’ mobile-centric approach to innovation. More than half (58%) the firm’s global orders are now placed on mobile, while 80% of its UK traffic originates from mobile devices.

Nicola Thompson, global trading director at Asos said: “We know people love the option of paying later only for the things they keep, and are excited to introduce this for customers shopping on our app in the UK.”

 

Blog post originally taken from http://www.thedrum.com


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