About

The WaR Agency is an Influencer Marketing Agency that specialises in fashion, beauty and lifestyle. Founded in 2010, WaR was one of the first UK agencies to champion the benefits of influencer marketing. By using the latest technology we are able to extract the data needed to search and curate the most appropriate influencers to communicate your message. WaR reaches your sought after demographic through impactful and engaging solutions. From creative concept to report, we manage the full project life cycle with detailed post project analytics and engagement statistics. As your Influencer Agency we sit alongside PR and Marketing to ensure coherence within your overall marketing strategy.

 

 





Insights

THE NEW WAY OF MARKETING

Over the past years there has been a shift in how we look at marketing and advertising. Native advertising is now a necessity rather than a choice. You as a brand need to create a positive reputation in the eyes of your consumers, who now more than ever are in control of what content they want to see.

 

USER BEHAVIOR IS CHANGING

When consumers are asked, they express increasing preference for an ‘authentic’ trusted opinion, over the voice of the brand itself. According to Nielsen’s latest Global Survey of “Trust in Advertising”, which polled 30,000 online respondents in 60 countries, personal recommendation was the most trusted form of advertising or communication.

 

THE CHALLENGE

Without specialist engagement tools or platforms, influencer research can not only be a laborious task, but is also unlikely to yield the best influencer list. A recent industry report showed that 84% of companies influencer research is carried out manually searching social media platforms and forums; at the same time 73% state identifying the right influencer is the greatest challenge.

 

SEO ADDED VALUE

Investment in digital advertising can be beneficial both short and long-term. Native posts appear as editorial content not only to the readers but also to the search engines.

Clients

Statistics

Native posts are viewed 52% more than banner adverts.

 

Native posts increase purchase intent by 42%.

 

About a third (32%) would share native adverts.

 

70% of individuals want to learn about products through content rather than traditional advertising.

 

Marketers who prioritise influencer marketing are 13 times more likely to have a positive ROI.

Our Process

1. CAMPAIGN OBJECTIVES

We determine your objectives and completely understand your requirements and expectations. This involves taking a very thorough brief in order to establish the best campaign solution and source the very best influencers to collaborate with.

 

2. CREATE

WaR develop a complete campaign solution to meet your objectives, creating content ideas to effectively portray your message; media platforms to utilize, the minimum ‘booked’ audience across all platforms and the total number of influencers to partner with.

 

3. 2ND SUBMISSION

Discuss all aspects of the proposal and any amendments required for 2nd submission, next steps, and sign off procedures.

 

4. INFLUENCER CONFIRMATION AND BRIEFING

WaR Identifies influencers to partner with. Selection is primarily data driven using in-house analytical programs; demographic, engagement rates, content suitability and many other metrics to ensure the right match. We generate an influencer briefing document specific to the project, which is approved by you before being distributed to the talent.

 

5. PROJECT TIMELINE

From delivery of assets through to dates of final content. We establish what is required when/timings for content approval/ and every other detail required in the overseeing of content production, approval and publishing.

 

6. PROJECT MANAGEMENT

We are in regular contact with all stakeholders throughout the activities, ensuring you are updated as the campaign progresses.

 

7. POST PROJECT REPORT

Within 14 days you will receive a detailed report of individual site and total project reach and engagement.

 

8. FEEDBACK

Post project client side statistics and findings help us determine the very best strategy for future activities.

 

Our Team

Contact

  • Phone

    +44 (0) 207 250 1483

  • Address

    73 Farringdon Road, London, EC1M 3JQ

  • Email

    info@war-agency.com