ABOUT

Founded in 2010, the WaR Agency was one of the pioneers of Influencer Marketing – leading the way in educating brands and championing the benefits of Influencer Marketing, even before social channels were commercialised by influencers. We have been strategising and implementing successful solutions for the FMCG, Fashion, Beauty, Lifestyle and Tech sectors with unsurpassed ability to achieve ROI longer than anyone else.

 

Partnering with creators that have proven ability to deliver and deliver to your expectations is crucial. Working with micro Influencers through to those of celebrity status, WaR is unrivalled in delivering successful, impactful and engaging solutions with many years of project data to support.

 

As we are not a platform, we have autonomy to build solutions that best meet your goals. Everything we do is bespoke to you from strategy and influencer selection through to event/experience production and reporting.

 

WaR has managed some of the largest UK Influencer campaigns and we continue to be the go-to agency across the aforementioned sectors.

 

Insights


THE NEW WAY OF MARKETING

 Native advertising is now a necessity rather than a choice. You as a brand need to create a positive reputation in the eyes of your consumers, who now more than ever are in control of what content they want to see.

USER BEHAVIOUR HAS CHANGED

Consumers increasingly prefer an authentic trusted opinion over the voice of the brand itself. Personal recommendation is the most trusted form of advertising or communication. 


THE CHALLENGE

Who to work with, how to work with them, who can be trusted to deliver, who has proven results (actual ROI) .. are some of the challenges.

THE SOLUTION

Partnering with WaR. We have experienced every bump over the past 7 years so you don’t have to. Our works are global, our influencer relationships are global and our campaign will succeed in achieving your goals.

Agency vs Platform

Technology has enabled fast distribution of product, at scale, by way of influencer platforms.

 

Back in 2013 we discussed the pros and cons of automating our service. We feel the same today as we did then; when there is a human element i.e you and influencers, then best results demand a predominant human element throughout.

 

From campaign concept to report, we operate manually and use tech to assist us where need be. Like anything in life you get out what you put in …. at WaR we put a lot in to ensure your campaign is a success.

WaR Platform WaR Platform
Influencer validation ? Engagement validation
Quality control ? Limitless talent reach
Content production for own channels ? Trust in talent to deliver
Content production for marketing/advertising ? Full project management
Performance data ? Event/Experience production
Audience validation Campaign logistics

Works

Levi’s

INFLUENCER COMPETITION AND EVENT ATTENDANCE

H&M

SEASONAL INFLUENCER CAMPAIGNS

BE COOL

CYBERBULLYING INFLUENCER CAMPAIGN

L’Oreal

MACKUP APP INFLUENCER PROMOTION

Mr & MRS Smith Hotel Collection

INTERNATIONAL CHRISTMAS CAMPAIGN

Folli Follie

TOP TIER AMBASSADOR CAMPAIGN

Starbucks

INTERNATIONAL INFLUENCER ENDORSEMENT

Pandora

INFLUENCER VIDEO CAMPAIGN

Clinique

INFLUENCER CONTENT INTEGRATION

Adobe

INFLUENCER VIDEO TUTORIALS

Amazon

AMAZON VIDEO CLUB INFLUENCER COLLABORATION

Carphone Warehouse

INTERACTIVE INFLUENCER EVENT & PARTNERSHIP

Testimonials

  • “WAR has been the ultimate success in terms of performance across several campaigns, delivering record breaking results (ROI) within the branding activity, reaching the perfect audience in an exceptionally engaging environment”

    - Emily Cohen, Havas Media, Net-a-Porter -

  • “We launched Light & Free in a disruptive way with a millennial-centric communication plan. WAR was a key partner for us to activate an infuencer platform that was new to our communication mix. They set up a strategic approach for the channel and then executed the plan with a lot of passion and enthusiasm. This led to very high quality content delivered with high reach and engagement. They had a big contribution in helping make Light & Free the #1 innovation in all categories in 2016.”

    - Francois Brugiere, Light & Free, Danone, Senior Brand Manager -

  • “We have had such a seamless, positive experience working with WAR so far on our infuencer campaign for Roger&Gallet. The girls have a solid understanding of the brand and our objectives, and have therefore been able to recommend perfect infuencers for us to work with. Their ideas for the content have all been greatly received and we really trust their opinion on what works and what doesn’t work. We are very excited to be working together for the year!”

    - Lauren Faulkes, Roger & Gallet, L'Oreal, Marketing Manager -

  • “Over the numerous campaigns we’ve ran with WAR the thing that has always stood them above the rest is their transparency in ways of working. That coupled with a great team and creative ideas is a powerful combination”

    - RHODRI EVANS , Levi Strauss & CO, Brand Marketing Manager -

Our Team

 73 Farringdon Road, London, EC1M3JQ

Blog

COLLAB/17: The Future of Brands and Influencers

November 9

On October 11th 2017, Bloglovin’ gathered a select group of key players in the influencer marketing space — brand marketers, agency execs, digital publishers and social media influencers for a summit in New York City, COLLAB/17. L’Oréal, Man Repeller, LVMH, The Blonde Salad, Volvo, 12ish Style & Toast the Dog, HGTV Magazine, Godiva, Coach, DBA, H&M, Zanita [...]

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The Future of Influencer Marketing: Top Predictions for 2017

November 7

The buyer journey has changed, and will only continue to evolve. Clean funnels that marketers used to use to determine their digital marketing strategy are a thing of the past. Today’s consumers can take many different paths (at their own pace) to discover the products and solutions that work best for them. This can create [...]

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5 INFLUENCER MARKETING TRENDS FOR 2018

October 10

Believe it or not, we are almost three quarters into 2017! This is the point where many businesses have begun reviewing their influencer marketing plans and are gearing up for the next calendar year.  Let’s take a look at the crystal ball and find out where influencer marketing is heading to in 2018. To stay [...]

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WHY INFLUENCER MARKETING WORKS FOR GENERATION Z

October 7

In this post, GlobalWebIndex's Senior Trends Analyst Katie Young talks about Generation Z, and their potential receptiveness to influencer marketing.Millennials have long been the focus of marketers’ attention and plenty of research has been done to try and better understand these often-perplexing consumers. But as Millennials enter the next stage of their lives, it’s time [...]

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Is it time for a Photoshop button on Instagram?

October 6

France has brought in new laws which will force advertisers to say if a commercial image has been edited to make a model look thinner. One ex-soap actress thinks the UK needs to bring a similar law, but wants social media companies to help too. Mel Wells, who used to be in Hollyoaks, is now [...]

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Asos launches ‘try-before-you-buy’ service as it looks to keep pace with Topshop and Amazon

September 19

Asos is the latest online fashion retailer to launch a ‘try-before-you-buy’ service in the UK, allowing shoppers to order products and try them on at home before paying for what they want to keep.   The retailer has teamed up with Swedish payments firm Klarna to power the service, which will only be available to […]

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